The Man Behind the Lens: Quenton Rucker
By: Amber Green, NoExpectations4Us.com
Today, more and more millennials are pushing limits and creating their own lanes in passions and crafts that excite them. We live in the Digital Age where information, opportunity, and risk taking can be accessed as quickly as a click of a button. Quenton Rucker, a 23 year old, college senior at Shaw University has accomplished many achievements in filmmaking and in life such as owning his own online television network; owning his own film production; and creating a platform for young, creative, hardworking black people. With all this success comes the appreciation of his lives’ sacrifices that Rucker had to overcome in order to achieve his many crafts, such as his childhood.
Rucker grew up in a single parent household in the inner city of Atlanta, Georgia. While in college he has been an honorable mention of CIAA Football at Shaw University. Rucker is a mentee of 100 Black Men of Atlanta, receiving plenty of support and guidance from his humble mentors. He was the first Mass Communication student to film an entire basketball recap and interview in over ten years at Shaw University. And if that doesn’t sound like enough on his plate, he serves as a camp counselor at his local YMCA. It would be easy to say these milestones didn’t affect or influence his hard work and determination in film, but his upbringing was the juggernaut that pushed him to find a way to educate and advance him, today.
Recently, Rucker went on tour with Skeem or Die and worked with Fredo Santana at SXSW (South by South West), which is a music festival celebrating and promoting hot, young independent music artists. He also worked with Born Leaders Entertainment as a production assistant with Horizon Media Group on a documentary for his HBCU, Shaw University. These once in a lifetime opportunities continues to strengthen Rucker’s filmmaking, producing, resume, and work ethic for future projects.
In October 2015, Rucker launched his own online television network called Black TV Media that consist of over three thousand followers on Instagram. Black TV Media is an “urban web series produced by prestigious HBCU students, highlighting black beauty, lifestyle, athletics, culture, and knowledge.” Its goal is to produce a strong and positive and everlasting impact on their viewers, while providing a platform to express current events and issues that should be discussed in our everyday lives. As Black TV Media progresses, they want to give independent artists, filmmakers, small businesses and their owners, entrepreneurs, etc, an outlet to be viewed and heard by a mass audience.
Rucker and his team seized Black TV Media as an opportunity to influence the advancement of social media and the digital age. They wish to over saturate every platform in social media such as Twitter, Facebook, Instagram, YouTube, etc with positive and motivating content that will affect our society. This talented group of actors, entrepreneurs, writers, videographers, singers will host events in different communities to bring awareness about current events and hot topics at that moment. There are currently five branches in Black TV Media and in each branch they highlight beautiful models, makeup artists, share makeup tips, express What’s hot, and have photo shoots of HBCU Beauty of the Week and more.
As his latest project and platform, Rucker and his team are developing Black TV Media to spotlight HBCU life, shows, events, music, performances, cyphers, fashion, trending topics, and much more. It is important to Black TV Media to show the positive and creative contributions of young, black students because there is a small percentage of positive media of young, black people even in the digital age. As technology evolves, so does our viewing of entertainment. Quenton Rucker notices that “Streaming TV is the new and most sought out service today, especially for many young people. Films are being funded, produced, and ultimately consumed by online short films, which will pave the way for the future of storytelling.” Today, the most watched television hasn’t be watched on cable television. It is being streamed online, because it is easier to access, and it consists of more interesting stories. The Internet along with portable wifi has made it a necessity to stream television from anywhere around the world with just a click of a button. Many millennials today feel that this is where we are finding storytellers, who are breaking free from traditional formulas, inventing new genres and surprising the world with shocking new points of views. Thanks to Rucker, we will continue to love and enjoy the evolution of filmmaking.